Confirming the need for real-time customer feedback!

9 April 2014



In a recent study put out by Econsultancy/Sitescore the most effective tactic to-date for increasing CLV (Customer Lifetime Value) has been improvement to customer services (42% citing as a top-3 tactic), with personalized interactions (34%), cross-selling/up-selling (29%), more effective use of data (26%) and customer segmentation/personas (24%) also in the mix. Fewer (18%) pointed to loyalty programs and improved pricing for repeat purchases (15%) as effective strategies.


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