Blog

Do you struggle to find the time or have the necessary inhouse resources to canvas opinions, or develop customer surveys to gain important insights, that will benefit your business? You know you need to be doing something but can never… Read more

The following is an abbreviation of an article written by Gerry Brown on 31 Jan 2019 (www.mycustomer.com). In the world of business, and more specifically customer experience, the focus on single number metrics, whether that be NPS, CES or CSAT,… Read more

“Highly engaged employees make the customer experience. Disengaged employees break it.” –Timothy R. Clark Customer service is one battleground that can’t be won without a good army by your side – but keeping your team engaged and working towards the… Read more

Adrian Swinscoe, Forbes   I recently saw the headline of an article on MyCustomer.com called: The Deadzone: Why customer surveys are dead. Having a keen interest in customer service and experience, I was intrigued by the headline so I headed… Read more

Single cause of company failure comes down to customer experience. Imagine a customer has just left your store. They comment on their experience using a technology of their choice. You get an immediate alert and stop a customer service crisis right in its tracks… Read more

It is as we thought all along. Bricks and mortar are far from dead and will play a major role in any future retailing. We quickly forget we are humans first and foremost and can so easily get hung up… Read more

You see a gorgeous girl at a party. You go up to her and say: “I’m very rich. Marry me”. That’s direct marketing. You’re at at party with a bunch of friends and see a gorgeous girl. One of your friends… Read more

“The only way to make sense out of change is to plunge into it, move with it, and join the dance.” – Alan Watts As we start a new financial year, I thought it worthwhile to draw breath and take a snapshot… Read more

Customers are sometimes at the mercy of the retailer’s suppliers, especially when it comes to issues regarding warranty and service. Therefore, as a customer it is worthwhile to speak directly to the supplier before making a decision to purchase that… Read more

If you want to build a strong, profitable company that people love to buy from, there are no secrets or tricks. What matters most is Customer Service. No matter what your company sells, you’ve got to provide appropriate Customer Service… Read more