Archives

Engagement is what counts

30 June 2014

  Customers are no longer passive recipients of ‘push’ marketing’ and actively seek out companies that engage, listen to and act on, input from customers and prospects. Gone are the days of mass marketing, hoping to engage a small proportion… Read more

Differentiate your business!

5 May 2014

As products and pricing homogenise, the customer experience is fast becoming the key battleground. And it is no longer a matter of providing good service at the time of the customer interaction. These days it is the TOTAL EXPERIENCE that… Read more